UFC’s Rising Tide

A year ago, I wrote a piece on how the UFC was dominating the fight business because of its willingness to give the people the fights they wanted to see, when they wanted to see them. Since then a lot has changed. For one we saw a megafight take place in boxing as Floyd Mayweather took on Manny Pacqiuao on May 2, 2015. The fight brought in a whopping 410 million dollars, making it the biggest pay-per-view event in history.

Only one small problem. The fight didnt live up to the hype.

After the dust settled, most people including myself, called the fight the death nail in the coffin for boxing. In all honesty, I was hoping that the UFC, Ultimate Fighting Championship, would punch that nail in.

And I was right. Here is the Sports by JayTezla look at how the UFC is now the premier in combat sports.

First lets look at the UFC fights that happened after the Mayweather fight. Some of the highlights are:

  • Conor Mcgregor vs Chad Mendes
  • Robbie Lawler vs Rory Mcdonald
  • Carlos Condit vs Thiago Alves
  • T.J. Dillashaw vs Renan Barao
  • Ronda Rousey vs Bethe Corriera

Those fights, while they didnt pull the money in that the supposed super fight did, were trending more in a positive way increasing the popularity of the league. And here is another thing to look at: UFC 189 had the first two fights on the list as the main event. The event overall made millions and trended all over the world, while the super fight only trended in the U.S. and Philippines.

The UFC has built a formula that works just better than boxing. For one, each division has one belt. The fact that in boxing there are multiple belts for one division and can be held by multiple fighters, it dilutes the idea of having one guy to hunt after.

Another thing is the amount of fights that fans get in a fight night. A boxing fight, which mostly happens every other weekend, you get 6 fights at the most and normally late in the night. The UFC gives you double that, where you can watch the the fight pass or  prelim fights and not even watch the main event if you don’t feel like. It is essentially giving the consumer the possibility to enjoy the product without having to spend extra money if they don’t want to.

The UFC also doesn’t seem to be slowing down. Look at what happened this past weekend (August 1, 2015). Ronda Rousey’s fight in Brazil took over social media to the point that it outdid the previous pay-per-view. The week before that, we saw a bantamweight fight that ended with a 27, yes 27, hit combo as TJ Dillashaw beat Renan Barao. The UFC has become the hotspot for combat sports as its two biggest star in Mcgregor and Rousey are must see T.V.  Whats truly scary is what is coming in the future.

  • Four Welterwieghts square off in one night, both fights destined to be instant classics.
  • The possible return of Jon Jones
  • Chris Weidman vs Luke Rockhold
  • Anthony “Showtime” Pettis coming back from injury
  • Aldo vs McGregor aka Brazil vs Ireland
  • The debut of CM Punk

Finally it became clear that the UFC is dominant in the fight business as it was announced during UFC 189 that the 200th UFC pay-per-view will take place in the MGM Arena and will be the first event to take place there.

In closing, the UFC is rising higher and higher and with the various deals they have created, the fighters they are bringing in and the match maker for each card giving us great cards for the past 4 events, there is no doubt that the UFC is rising and is making the octagon the new squared circle.

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